Asics has kicked off a new marketing initiative on Asics.com with an inspiring brand campaign, “Want It More.” It calls on athletes to step up their training efforts and realize even bigger and better achievements. Focusing on how far athletes across all sports, and of all ages, will go to achieve their goal, the campaign is designed to support the brand’s global strategy to expand its footprint beyond running and reach a wider, younger audience.
The campaign invites athletes to join the #wantitmore community as they work toward their goals. The fully integrated campaign will publish across media platforms, including TV advertising, out of home, sponsored events, multimedia and major social media outlets.
From March 1 and throughout the year, the “Want It More” digital platform will keep pace with the annual sporting calendar and inspire the community to stay motivated during their workouts via two key components.
Filter in :15 — The campaign focuses on the hard work of training. It will kick off March 1 with a community-building effort featuring a collection of 15-second training-optimization films that reveal different ways to take your workout to the next level. With tips and challenges from Asics’ elite roster of sponsored athletes, experts, coaches and training influencers, these films will be live on Asics’ Instagram account.
Train-offs — The campaign will also emphasize the competitive spirit in sport and feature “train-offs” — short films in which athletes, from pros to influencers to everyday athletes, demonstrate how hard and far they can train and then challenge one another to train-offs, all posted to #wantitmore.
Watch the campaign video below.