The equestrian brand has some key athletes heading to the Olympics, including jumper Beezie Madden, who will be riding Cortez “C” at the games; and three-day event-ers Phillip Dutton, riding Fernhill Cubalawn, and Boyd Martin on Blackfoot Mystery.
At the games, Ariat-sponsored Olympians will be wearing a selection of apparel and footwear from the brand.
And fans of Team Ariat can also get a similar look. The brand has created a special series of boots and apparel in support of its sponsored athletes. The collection is now on sale at Ariat.com.
The line includes two luxurious tall women’s riding boots: the zippered FEI Monaco LX Dress style and the laced FEI Monaco LX Field. Both are made with French baby calf leather and are retailing for $1,050.
The apparel offering includes a stretch pique polo T-shirt in white or navy, priced at $45; and a twill softshell zippered jacket, priced at $95 for women and $100 for men.
In addition, Ariat has a patriotic red-white-and-blue accessories collection that includes hats, belts, bags and gloves, retailing from $20 to $70.