Alumni X Fila Collaborate On Beef Patty Sneakers

alumni fila beef patty sneakers runner
Alumni x Fila's beef patty sneakers.
Courtesy

There’s some beef between Fila and retailer Alumni — and it has yielded a rather savory collaboration.

The sportswear brand and Brooklyn, N.Y.-based sneaker shop teamed up on a shoe style that resembles a Jamaican beef patty, dropping July 9 exclusively at Alumni’s locations in Crown Heights and Flatbush, and online.

alumni fila beef patty sneakers runner overpass Alumni x Fila’s beef patty shoes feature a translucent sole. Courtesy

The choice in food pays a nod to the New York City borough’s large West Indian population.

“With this collaboration, our mission was to capture the spirit of the neighborhoods we call home by sharing a treat we eat too often,” Alumni owner Jaeki Cho said in a statement. “After all, you are what you eat.”

alumni fila beef patty sneakers runner overpass Alumni x Fila’s footwear pays a nod to the West Indian population in Brooklyn’s Flatbush and Crown Heights neighborhoods. Courtesy

The footwear, designed in the Overpass runner silhouette, features a yellow pigskin suede upper with an imprinted trim designed like a beef patty crust. The insole’s brown leather represents the snack’s meat filling. The bottom of the sneaker features a translucent outsole covered with illustrations of the patties.

An advertisement campaign for the new kicks showcases the popular treat in familiar spots for Big Apple residents — behind deli counters and around streetside food carts.

The shoes retail for $100.

alumni fila beef patty sneakers runner overpass The insole’s brown leather resembles beef and the yellow upper resembles patty crust. Courtesy
alumni fila beef patty sneakers runner overpass The toe box features indents that resemble marks along the pie crust. Courtesy
alumni fila beef patty sneakers runner overpass Alumni x Fila beef patty sneakers
alumni fila beef patty sneakers runner overpass Alumni x Fila beef patty sneakers
alumni fila beef patty sneakers runner overpass Alumni x Fila beef patty sneakers
alumni fila beef patty sneakers runner overpass Alumni x Fila beef patty sneakers
alumni fila beef patty sneakers runner overpass Alumni x Fila beef patty sneakers
alumni fila beef patty sneakers runner overpass Alumni x Fila beef patty sneakers
alumni fila beef patty sneakers runner overpass Alumni x Fila beef patty sneakers Courtesy
alumni fila beef patty sneakers runner overpass Alumni x Fila’s beef patty sneakers. Courtesy
alumni fila beef patty sneakers runner overpass Alumni x Fila beef patty sneakers