Adidas Originals Celebrates LGBT Equality With Pride Pack

Adidas Originals Pride Pack
Adidas Originals Pride Pack Stan Smith sneakers.
Courtesy of brand.

In celebration of LGBT Pride Month, Adidas Originals has once again released a Pride Pack.

Available Wednesday, the pack includes a Stan Smith colorway and two Superstar colorways. Proceeds from each sale will go to Stonewall, a U.K.-based LGBT support group that not only provides resources to the LGBT community but also works to change laws and help institutions become more inclusive.

The all-black and classic white and navy Superstars both feature rainbow-splattered paint on the uppers. The all-white Stan Smith has a splatter print on the heel, and the classic Stan Smith logo on the tongue gets the rainbow treatment. Adidas also released a similar colorful splatter painted Pride Pack in 2015.

Adidas Originals Pride Pack Adidas Originals Pride Pack sneakers. Courtesy of brand.
Adidas Originals Pride Pack The Stan Smith logo done in rainbow for the Adidas Originals Pride Pack. Courtesy of brand.

Adidas wrote on its Instagram that the proceeds will go toward “creating a world where every single person can be accepted without exception.”

 

LGBT Pride Month is celebrated each June to coincide with the anniversary of the Stonewall riots in New York in 1969 — considered a major tipping point in the push for LGBT rights.

The three shoes in the collection retail for $100 each and are available on Adidas.com.

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