The German Speedfactory, located near the company’s headquarters in Herzogenaurach, is intended to turn customized shoe production into an automated process. Although the Speedfactory is open, it won’t begin full-scale production until 2017.
“It’s a constantly changing world out there, and our consumers always want the latest and newest product — and they want it now,” Adidas CEO Herbert Hainer said in May. “That’s what Adidas Speedfactory delivers, starting right here in Germany, with best-in-class German technology.”
At an investor event in Herzogenaurach on Monday, Adidas shared more details on its 2020 business plan that was originally introduced in May 2015. The addition of the U.S. location will bring Speedfactory capacity to a million pairs annually.
“Speed will be a key competitive advantage for us as we transform the Adidas Group into the first true fast sports company,” said Franck Denglos, vice president of speed at Adidas.
Adidas has already revealed its capability to create a 3-D printed midsole using its new Futurecraft technology and will reveal styles to be created at the factory later this year.