March Madness: Shoe Execs Make Their Bracket Picks

March Madness Kansas Jayhawks
Kansas Jayhawks.
AP Images.

Find out who shoe execs and designers are betting on in their brackets, including their top picks for the March Madness finals.

Mike Shirey, CEO, Highline United
“I usually do four brackets, but my first is my best! Oklahoma versus Virginia in the finals — I’m rooting for VA because I was born there.”

Matt Bernson, designer
“I did a bracket so I can cast my long-shot vote. I went with Indiana and Kansas. It’s going to be a tough year for Indiana, but it is my alma mater and I am hoping for the best. I will watch the IU games and then wait to follow the final four games when they start.”

Mark Northrop, VP, Chinese Laundry
“I do one bracket every year with about 40 others, mostly in the shoe industry, but I haven’t won it yet. I always root for Cincinnati to win, but I picked Kansas and Michigan State for the final two and KU to win it all.”

March Madness Virginia Cavaliers Virginia Cavaliers. AP Images.

Chris Lindner, President, Keds
“I do a bracket every year in our office, which benefits the Saucony Run for Good Foundation in the battle against childhood obesity. By the way, my record is terrible, but at least the money goes to a good cause. My brother-in-law is a Kentucky alum, so I’ve got to go with them. Plus, I’d love to see them go undefeated and win the championship for the first time since Indiana did it in the ’70s.”

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