The Grammy winner celebrated his Adidas Originals = Pharrell Williams Pink Beach collection in Los Angeles on Friday.
The “Dope” executive producer was feted by the film’s costars A$AP Rocky and Shameik Moore, who showed off his dance moves while rocking Adidas track pants and kicks.
Pink sand, island–inspired installations and merchandise from his new range with the sportswear brand were presented at the soiree, including the elastic slip-on and elastic lace-up shoes that include Williams’ psychedelic anatomical illustrations of the human foot.
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The new limited-edition Consortium+ footwear and clothes celebrate island culture through bold colors and graphics, and features a full wardrobe, which was released in a second phase on Thursday.
Williams’ line with the label debuted on May 5 and is available online and at Adidas Originals and Billionaire Boys Club flagship stores.
The brand and Nice Kicks are holding a pop-up shop in Los Angeles through Sunday and will be documenting the event on the Adidas Originals Snapchat.