The entrepreneur celebrated the launch of her latest perfume — the 20th over 12 years — on Wednesday in Beverly Hills, Calif., at her aunt Kyle Richards’ boutique Kyle by Alene Too.
Fittingly, the blonde dressed from head to toe to match the name of her Gold Rush fragrance.
Hilton presented the new scent wearing a pair of nude patent leather pointed-toe pumps that featured a pin-thin gold stiletto heel with a two-tone cap.
The heiress teamed the sizzling heels with a heavily embellished sequins gold dress that featured fringe detail at the hem.
She was joined by Pussycat Dolls founder Robin Antin and blogger Perez Hilton, who had on gray Dr. Martens.
After concluding her duties, Paris Hilton wisely changed her footwear to something more suitable for dancing the night away.
Hilton later continued the revelry at Warwick nightclub, arriving in a pair of black ankle booties that had a much lower heel.
The stars aligned for Hilton at the chic celebrity boite, where she greeted Ashlee Simpson and her husband, actor-singer Evan Ross.
Simpson, who has collaborated on sister Jessica Simpson’s successful footwear and fashion empire, joined Ross as he hosted a kickoff soiree for the next-gen social networking app MeWe.
Ross had on a pair of black Chelsea boots that featured an impressive heel height. The son of iconic singer and style icon Diana Ross completed his outfit with a pair of skinny jeans, an oversized white T-shirt and blazer.
E! reality star and style maven E.J. Johnson rocked ankle booties and a sheer blouse at the exclusive venue that attracted other Hollywood tastemakers showing support for Ross.
Some appearances included actress-style influencer Rachel McCord wearing open-toe black ankle booties, MTV’s “Teen Wolf” actor Cody Saintgnue in black boots, Hilton’s “The World According to Paris” companion Allison Melnick in black caged sandal heels, “Divergent” actor Rich Rose in black boots, “Straight Outta Compton” actor Aldis Hodge in suede black boots, Vine sensation-actor King Bach and Spiral Cats models Doremi, wearing platform sandals that featured colorful toe straps, and Tasha, who had on black sandal heels with triple ankle straps.