“We have zebras coming up in July,” said Brad Goreski, creative director for the brand, sharing C. Wonder’s latest whimsical design theme with Footwear News at QVC’s Super Saturday sale in Santa Monica, Calif., last weekend.
As the label’s ambassador, Goreski participated in the shopping network’s daylong charity event to benefit the Ovarian Cancer Research Fund Alliance.
Goreski explained the new line of shoes dropping next month would add a touch of humor to any ensemble, featuring a “zebra head on one side and the butt on the other.”
The stylist and TV personality explained that the brand takes a playful approach to its designs monthly. “We go to a different destination,” he added. “We did elephants for Morocco and flamingos right now — we’re in Greece. We’re really inspired by textiles and colors from there, and the whimsy just kind of comes — it is a head-to-toe collection.”
The brand’s current novelty loafers for June show “kissing flamingos” — one bird embroidered in pink on each blue suede shoe. The flamingos appear to share a smooch when the feet are pressed together. The footwear retails for $79.96 on QVC’s website.
During QVC’s charity program, other familiar faces on the cable channel and fashion brand partners also rallied to support the cause, donating merchandise to purchase at half off the manufacturer’s suggested retail price, including fellow shoe designer-stylist Rachel Zoe.
“I think shoes make women feel better,” Zoe told FN, adding that there’s a delicate balance she considers between style and comfort. “They have to look great and you have to be able to stay in them for an extended period of time. I have no interest in making shoes that are so precious that your feet start bleeding when you leave the house.”
Newly crowned Miss USA Deshauna Barber credited Chinese Laundry’s heels for her show-stopping swimwear presentation at the pageant. “Everybody was talking about how I do my spin when I walk on stage wearing my swimsuit,” she said. “Chinese Laundry is absolutely amazing — the Tippy Top nudes — it is the best shoe to wear. It has ridges on the base of it so it still catches [the floor] but it’s smooth enough to do a nice spin.”
Sharing her latest shoe purchase, actress Lisa Rinna, who designs her own casual apparel collection for QVC, told FN, “I just got a really nice pair of Gianvito Rossi. They are a snakeskin and the most fabulous-looking pumps you’ve ever seen.”
Meanwhile, Molly Sims said she found it far more challenging to get her latest pair of heels “because I’m a huge size.” The model-actress said she had to search Net-a-Porter for the footwear daily. “I stalked it and got my studded Valentinos — and I love them.”
Eighty percent of the purchases at Super Saturday supported OCRFA, which advances research and supports women and their families. QVC raised more than $1 million during the event and is extending the benefit drive on its website.