The exec is starring in a new AT&T commercial, as part of the “Your Network.” But the ad has prime placement and will air during the 88th Academy Awards ceremony on Sunday.
In the spot, Mycoskie talks about his One for One business model and working solely off his AT&T cell phone when he founded his company 10 years ago.
The commercial is coming out now to celebrate the brands 10-year anniversary in 2016. As part of the party, Toms and AT&T will launch several activations together.
First up, fans on social media will get the chance to win a “red carpet swag bag,” including an exclusive pair of Oscar-themed shoes: the Red Carpet Alpargata during the show Sunday. (Follow @ATT on Twitter to enter and for more details.)