Toms Shoes Founder Blake Mycoskie Stars In New AT&T Ad For Oscar Sunday

In between star studded fashion and acceptance speech moments, Toms Founder and Chief Shoe Giver Blake Mycoskie will also make his way into the spotlight.

The exec is starring in a new AT&T commercial, as part of the “Your Network.” But the ad has prime placement and will air during the 88th Academy Awards ceremony on Sunday.

In the spot, Mycoskie talks about his One for One business model and working solely off his AT&T cell phone when he founded his company 10 years ago.

The commercial is coming out now to celebrate the brands 10-year anniversary in 2016. As part of the party, Toms and AT&T will launch several activations together.

First up, fans on social media will get the chance to win a “red carpet swag bag,” including an exclusive pair of Oscar-themed shoes: the Red Carpet Alpargata during the show Sunday. (Follow @ATT on Twitter to enter and for more details.)

Affordable Celebrity Shoes
Toms Alpargatas classic style.
CREDIT: Courtesy of Toms.

 

Want More? 

My Road to Success: Toms’ Blake Mycoskie 

Top 5 Unforgettable Oscars Shoe Moments of All Time 

Oscar’s Host Chris Rock’s Shoe Style Evolution 

Designers Sound Off on Who Will Win Oscar’s Best Picture 

Jimmy Choo’s Sandra Choi Reveals Her Awards-Season Shoe Picks 

More From Our Brands

Access exclusive content