The U.K.-based e-commerce business was founded two years ago by entrepreneur Katie Owens, who was frustrated by the lack of fashionable shoes to fit her fuller feet.
Owens, whose background is in wealth management, signed up for a shoe design course at London College of Fashion to learn some shoemaking basics before launching her collection of styles that includes career looks and bridal designs.
Owens, who divides her time between the shoe and financial worlds, self-funded the business. “No one was catering to this market,” she said, noting a larger selection of wide-width shoes are available in the U.S. But despite easier access to these looks in the States, Owens said her line has steadily been garnering the attention of U.S. consumers who share her footwear predicament.
While Sargasso & Grey focuses on rounder toe shapes to allow more wiggle room, due to consumer demand, she has added a selection of pointy toe styles. Heel heights range from lower kitten heels to higher versions of four inches.
The collection, which retails for about $125 to $230, includes styles available in a wide EE fit to those in a EEE. While the bulk of the collection is produced in Spain, there’s a selection of styles made in the U.K.
In the next several months, Owens is adding a collection of accessories that include detachable bows, allowing consumers to customize their footwear.