Jonathan Anderson’s New Madrid Store Will Include a Flower Shop

Jonathan Anderson.
Jonathan Anderson

Jonathan Anderson keeps stretching Loewe into broader lifestyle territory: A flower shop is among unexpected features of Loewe’s new Madrid flagship, slated to open to the public on Friday.

LOEWE FLORES #openingsoon #madrid #loewejwa #excited #4daystogo

A post shared by Jonathan Anderson (@jonathan.anderson) on

The 10,000-sq.-ft. unit spreads over three floors of Loewe’s head office in a landmark 19th-century building, and it showcases the top-to-toe makeover Anderson has engineered since arriving in 2014 as creative director of the heritage brand, owned by LVMH Moët Hennessy Louis Vuitton.

LOEWE FLOWER SHOP #madrid #openingsoon #4daystogo

A post shared by Jonathan Anderson (@jonathan.anderson) on

 

The unit, dubbed Casa Loewe, also boasts artworks and specialized departments for made-to-measure and exotic skin items. Anderson and LVMH brass are heading to Madrid for a slate of opening events on Thursday, including a store cocktail, an exhibition at Madrid’s botanical gardens and an after-party.

LOEWE FLORES #openingsoon #madrid #loewejwa #excited #4daystogo

A post shared by Jonathan Anderson (@jonathan.anderson) on