Quite possibly the most anticipated show of the season — correction, make that last 12 months — Yeezy Season 3 is underway at Madison Square Garden. FN editors are on the scene to bring you live updates from the show, which has promised to be a fashion and music extravaganza.
This will be the first time West’s latest album “The Life Of Pablo” will be played in its entirety.
5:40pm: “I want to bring as much beauty to the world as possible, I’m only 38 years old,” West. “I love y’all for supporting me, supporting Adidas and I promise we’re gonna keep making beautiful works of art.”
5:39pm: “Adidas promised they’re going to press up more and lower prices.” “To be the creative director of Hermes is a dream of mine,” West.
5:39pm: “I get misunderstood as an artist,” West. “I mean it’s the number one shoe, what are y’all talking about,” West.
5:37pm: “The concept if my mom traveling through the gates of heaven,” Kanye West. “Man this shit was hard to do,” West.
5:36pm: “Only One” the video game announced as coming soon.
5:34pm: West thanks his wife for supporting him. He is thanking everyone for “coming to support this event. Supporting the shoes when they come out. Supporting the albums, and supporting the frame of mind.”
5:30pm: High heeled boots spotted in various colors, same as the pair Kim Kardashian West posted yesterday.
5:30pm: Kardashian family getting up ready to leave.
5:29pm: Young Thug spotted wearing Yeezy 1050s. Other models seen in Yeezy 350s.
5:29pm: Models in sneakers are all wearing Adidas Originals. Yeezy 1050s spotted alongside classic Stan Smith kicks and Superstars.
5:23pm: Big Sean and Gigi Hadid spotted. 2Chainz and A$AP Rocky also seen.
5:21pm: “Michael Jordan is our boy. respect Jordan,” Kanye West.
5:20pm: “Respect Michael Jordan,” Kanye West.
5:19pm: Kanye West is thanking Carine Roitfeld and Olivier Rousteing for dressing his family for the show.
5:19pm: More boots on the big screen.
5:18pm: “Facts” now being played.
5:17pm: Crowd starts chanting “F&%k Nike”
5:17pm: “I want to thanks Adidas for paying for this and supporting me,” Kanye West.
5:16pm: Close-up of Yeezy boots on the big screen.
5:15pm: North West spotted in fur jacket, next to Kylie Jenner. Olivier Rousteing next to Kris Jenner.
— adidas Originals (@adidasoriginals) February 11, 2016
5:10pm: Spotted — Yeezy 1050 boots in camo print.
5:09pm: Close up shots of the Yeezy 1050s on the screens.
5:05pm: Models spotted wearing Yeezy 1050s.
5:02pm: Track being played featuring The Weeknd.
4:57pm: Kanye West standing at the sound board wearing a black cap and red sweatshirt.
4:52pm: Naomi Campbell on the stage.
4:47pm: Kardashian family sitting front row next to Anna Wintour. Caitlyn Jenner spotted with Kris Jenner.
4:46pm: Parachute has been lifted.
4:45pm: Kim spotted with platinum blonde hair holding North West.
4:45pm: More celebrity sightings — Miguel, Carine Roitfeld, Kid Cudi.
4:44pm: Album is currently earning rave reviews, crowd going crazy. Has a strong gospel feeling.
4:41pm: Wale is spotted arriving.
4:39pm: First song being played is “Ultra Light Beam”
4:38pm: New album has started playing and West said “Feel free to cheer if you like a song”
4:36pm: Celebrity sightings include: Pusha T, Travis Scott, Tyga & Jaden Smith.
4:36pm: The Kardashian family are all wearing white and pink fur.
4:35pm: Kanye West appears with Lamar Odom to check out the scene.
4:34pm: The Kardashian family has arrived, wearing what appears to be all white.
4:24pm: 1000 models are waiting for the show to start under a giant Yeezy parachute.
4:06pm: Kim Kardashian West tweets that she is on the way.
About to pull up with the fam!!!! I have butterflies
— Kim Kardashian West (@KimKardashian) February 11, 2016