Italian luxury brand Tod’s is taking part in restoring one of the world’s greatest archaeological treasures: the Colosseum in Rome.
Tod’s Group, owners of Hogan, Roger Vivier and Fay in addition to Tod’s, is helping to fund the restoration process, which will take place in several phases. The first one was just completed on the northern and southern facades of the Colosseum, as well as the replacement of the current arch enclosure with new gates.
Restorations will continue with work on the Colosseum’s passageways and underground vaults. On Friday, Tod’s chairman Diego Della Valle and vice chairman Andrea Della Valle celebrated the completion of the first phase with a press conference at the site.
The process also requires careful cleaning of the structure’s surface with nebulous water spray and brushing, as well as filling of cavities and cracks. Through the restoration, workers have already discovered reliefs from several different time periods and even two spots where there had been frescoes on the walls.
“Restoring such an important monument, a worldwide symbol of Italy, which carries a strong synergy between public and private sector is a motivation which we would like followed by others, commencing with the large Italian businesses,” said Della Valle. “This is not a dream, but reality. All we have to do is do it — and do it now.”
Tod’s Group pledged 25 million euros to the project, done by the Special Superintendence for Archeological Heritage of Rome.