The U.K. designer has launched a contest via Instagram asking her followers to create their own take on her beloved Coco Flamingo pump. The #PimpMyCoco challenge asks followers to print out a sketch of the pump from Sophia Webster’s site and color it in. Then users should post a photo of their shoe on Instagram using the hashtags #PimpMyCoco, #SophiaWebster and tag @SophiaWebster. The brand is allowing people to enter as many times as they’d like.
The contest runs through Aug. 8 and the winner will have their design custom-made just for them. The brand has already shared some of the incredible entries sent in so far. The brand ran a similar contest with their Chiara butterfly sandal.
😍 We've had some amazing entries so far in our #PimpMyCoco competition! 👏 To those of you that are yet to enter… get colouring!!! ✏✏ To celebrate 750,000 Instagram followers Sophia has set you the #PimpMyCoco challenge for the chance to have your design custom made… Go completely COCO with it!! 🎀🎀🎀🎀 I N S T R U C T I O N S 🎀🎀🎀🎀 💜 Save and print the sketch from sophiawebster.com 👉link in bio👈 💚 Once you’ve coloured it in, post your picture to Instagram, tag us in the picture and include #PimpMyCoco #SophiaWebster and @sophiawebster in your caption 💙 Sign up to our newsletter and add us on Snapchat for updates ❤ Enter as many times as you like! 💛 Competition closes 8th of August, good luck! 💋
Webster’s pump is a favorite of many stars including Cara Delevingne, Kate Hudson, Jourdan Dunn, Olivia Munn and Kate Mara.
Click through the gallery to see stars wearing another one of Webster’s styles, the Rosalind sandal.