Rochas Renews Alessandro Dell’Acqua’s Contract

Alessandro Dell'Acqua Rochas
Alessandro Dell'Acqua backstage at the Rochas fall '16 runway show in Paris.
REX Shutterstock.

PARIS — Alessandro Dell’Acqua is remaining at Rochas.

Specific terms of his renewed contract were not disclosed. The French fashion house’s creative director was first signed on to design its women’s line in 2013.

Philippe Benacin, chairman and chief executive officer of Inter Parfums SA,Rochas’ owner, stated that Dell’Acqua’s “elegantly eccentric touch has contributed, and will continue to contribute, to modernizing the brand’s image and identity.” Benacin also called him “an obvious choice” for pursuing the label’s development.

Stéphane Lemonnier, director of fashion and accessories at Rochas, said that with Dell’Acqua, “the image we’re building is consistent, and we think in terms of commercial it’s going the right way.”

The executive called the designer highly creative as well as business-oriented, “which is something we all want to have today. He is really the person that matches our expectations for this position.”

Dell’Acqua has been designing his own fashion label since 1996 and the No. 21 fashion brand over the past six years. He exited Les Copains in Italy in 2013 before succeeding Marco Zanini at Rochas.

In mid-March 2015, Inter Parfums said it was acquiring the Rochas fashion and fragrance activity from Procter & Gamble Co. for a purchase price of $108 million.

The deal marked a first step into fashion for the Paris-based subsidiary of Inter Parfums Inc., of New York, whose stable of licensed fragrance brands includes Montblanc, Jimmy Choo and Van Cleef & Arpels. The company owns Lanvin’s perfume and cosmetics business.

At the time, Benacin said the Rochas acquisition would “open up new opportunities in terms of creativity as well as aesthetic design and marketing choices. It will also allow us to apply a global approach to managing a fragrance brand boasting a very high name recognition and without time constraints.”

The Dell’Acqua contract renewal comes as at a time when a frantic game of musical chairs among creative directors has been rocking the fashion industry. Most recently, Maria Grazia Chiuri was snapped up by Dior and Anthony Vaccarello by Saint Laurent.

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