“I love traditional handcraft work that I can mix with contemporary styles,” said the 32-year-old, who studied at Cordwainers at the London College of Fashion — the same school that produced such talents as Charlotte Olympia Dellal and Sophia Webster.
To create her debut fall ’16 collection, Björnsdotter took inspiration from the ocean and countryside surrounding her home in Helsingborg, Sweden. She also set out to craft a series of looks that are versatile and can be worn with different types of clothing, from everyday casual looks to evening attire.
The initial line consists of 12 styles produced in Italy and priced from 600 to 1500 euros, or $650 to $1,630. They range from a classic pump to rocker-tinged ankle booties and a knee-high caged sandal. All feature a mix of materials such as leather, suede and pony hair, and have removable tassels and other details to offer an adaptable look.
“The goal is to make the women who wear these shoes feel strong and powerful. This line is for everybody who wants to stand out a bit,” said Björnsdotter, who spent several years doing freelance design for other footwear labels before deciding about a year ago to branch out on her own.
“It’s always been my goal to have my own company,” she said. “But I was 22 when I graduated and I was too young. Now have a little more experience and am a little older as well, so I’m ready.”
Click through the gallery to see more styles from the fall collection: