The singer has an exclusive partnership with Global Brands Group to create Katy Perry Footwear, launching in February. Designed for women, the collection will include sandals, sneakers and heels ranging in price from $59-$299.
“It’s been a creative goal of mine to be a real contributor in the affordable fashion space,” said Perry. “Launching a footwear collection felt like a natural first step for me.”
Perry said that she put in years of research to find the right company to work with, eventually landing on Global Brands. She expressed that Global — which holds the license for Rachel Zoe, Frye, Coach and others — understands her “vision, [her] eye for detail and have the international reach and resources.”
Global Brands said that the Perry collection will use materials such as lucite and vinyl and will incorporate metallics, floral prints and other embellishments.
“In addition to being one of the biggest music icons of today, Katy Perry is an incredibly talented and creative individual, whose style and confidence speak to women around the world,” said Jason Rabin, president and CMO of North America for Global Brands.
The Katy Perry Footwear collection made its debut at FFANY in New York earlier this month and will be available in major department stores, specialty stores and online.
“The collection highlights Katy’s signature style, with unique, standout details within several distinct themes that we believe will resonate with consumers on a global level,” said Jimmy Gabriel, Global Brands Group president of footwear.
Perry joins other pop artists in the footwear industry such as Jessica Simpson and Fergie, who have their own eponymous shoe lines.