Anthony Vaccarello Shares First Campaign Images For Saint Laurent

Saint Laurent Anthony Vaccarello Ad Campaign
Anthony Vaccarello shared his first images as the new creative director at Saint Laurent.
Courtesy Image.

Giving the first clues about where he might take Saint Laurent, new creative director Anthony Vaccarello has tapped American artist and fashion photographer Collier Schorr to lens a new image campaign — minus any new designs.

There are glimpses of clothes: a smidgen of T-shirt here, a bit of bra there. But the focus is “black-and-white portraits of individuals and couples; a hint of the future of the house. Fifteen new faces, shot in Paris,” according to YSL.

Saint Laurent Anthony Vaccarello Ad Campaign Another image shared by Anthony Vaccarello for Saint Laurent. Courtesy Image.

Sharing two images exclusively with WWD, Vaccarello plans to unveil more content on YSL’s website and Instagram account on Monday, with placements in magazines starting two days later.

Vaccarello is to make his runway debut for Saint Laurent during Paris Fashion Week in October. The 36-year-old Belgian joined the storied French house in April, succeeding Hedi Slimane, who had renamed the house Saint Laurent and lensed all campaigns.

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