The rapper leads the label’s fall ’16 ad campaign, along with filmmaker Larry Clark, French actor Rod Paradot and French model Dylan Roques. Dior Homme creative director Kris Van Assche tapped the four, who have diverse backgrounds in music, film, photography and fashion spanning “generations and disciplines to represent a duality of youth and experience.”
Although it might be surprising to see A$AP Rocky in a high fashion ad, the brand says he and the others were chosen for exactly that reason — that they “subvert the classicism of Dior Homme.”
The campaign was photographed by Willy Vanderperre.
Dior has been adding some very famous faces to its ranks lately. Rihanna appears in its ads and is releasing a pair of sunglasses with the brand in the coming weeks. Dior has also named Bella Hadid the new face of its beauty line.