Celebrities are already flocking to a new shoe brand that hasn’t even hit shelves yet. British-born and Los Angeles-based celebrity stylist Neil J. Rodgers is entering the shoe industry with a namesake line for fall ’16.
Clients include Anna Kendrick and Beyoncé, and now, celebrities such as Daisy Ridley, Lauren Conrad, Katie Lowes, Jane Fonda, Sarah Paulson and Lucy Liu have all been spotted in the styles.
Daisy Ridley in strappy sandals and a Roland Mouret dress.Splash.
Due to his time working with stars on the red carpet, Rodgers said he kept comfort in mind and added extra cushioning to each style. The looks celebrate clean lines and minimalism and are priced between $575 and $1,050.
“My favorite part of the job was always the shoes,” Rodgers told FN.
Lauren Conrad poses for her blog in Neil J. Rodgers shoes.Courtesy of brand.
March 2016: Katie Lowes arrived at PaleyFest in Neil J. Rodgers shoes.Rex Shutterstock.
“[Red carpet] dressing is usually about the dress and a basic pump or sandal, but I wanted to create something more interesting that doesn’t take away from the interest of the outfits,” said Rodgers.
Lucy Liu in Neil J. Rodgers.Courtesy of brand.
Carrie Brownstein in a black dress and lace-up pumps by Neil J. RodgersREX/Shutterstock.
April 2016: Jane Fonda attended the opening of “First Monday in May” wearing Neil J. Rodgers metallic shoes.Rex Shutterstock.
The brand is set to launch e-commerce in August and is in talks with potential retail partners.