Beginning on Jan. 17, customers will be able to engage with the product using tablets to access digital product information, styling options and recommendations. Before leaving the store, they can choose to opt in via email to receive personalized emails based on their store visit.
The two companies emphasized that customers will not be required to download any apps or register.
There will also be interactive “tap walls” featuring exclusive merchandise. Through Nimbus, CloudTag’s in-store recommendation engine, customers can “shop from an extended range of styles, colors and sizing, based on their location and interests, that would otherwise only be available through Timberland.com.” The technology also allows sales to be attributed back to the store and its associates.
Kate Kibler, vice president of direct to consumer at Timberland, said in a statement that the technology will not only allow customers to shop and socialize, but also to learn more about the Timberland brand.
“CloudTags can help us better understand our customers’ preferences in-store, online and post-visit,” Kibler said. “These invaluable insights can enrich the shopping experience by allowing customers to interact with our products in exciting, innovative ways.”