Timberland Teams With CloudTags To Launch Digitally Connected Store

Timberland CloudTags Herald Square Store NYC
Timberland and CloudTags at the Herald Square store.
Courtesy of brand.

Timberland and CloudTags, the company behind Connected Stores, are working together to create a digitally connected store experience at Timberland’s Herald Square New York location.

Beginning on Jan. 17, customers will be able to engage with the product using tablets to access digital product information, styling options and recommendations. Before leaving the store, they can choose to opt in via email to receive personalized emails based on their store visit.

The two companies emphasized that customers will not be required to download any apps or register.

Timberland CloudTagsCustomers at Timberland’s Herald Square store can digitally and socially shop products. Courtesy of brand.

There will also be interactive “tap walls” featuring exclusive merchandise. Through Nimbus, CloudTag’s in-store recommendation engine, customers can “shop from an extended range of styles, colors and sizing, based on their location and interests, that would otherwise only be available through Timberland.com.” The technology also allows sales to be attributed back to the store and its associates.

Timberland CloudTagsTimberland and CloudTags technology. Courtesy of brand.

Kate Kibler, vice president of direct to consumer at Timberland, said in a statement that the technology will not only allow customers to shop and socialize, but also to learn more about the Timberland brand.

“CloudTags can help us better understand our customers’ preferences in-store, online and post-visit,” Kibler said. “These invaluable insights can enrich the shopping experience by allowing customers to interact with our products in exciting, innovative ways.”

Want More?

Villa Unveils First Collab With Timberland Of 2016

Supreme Launches Collaboration Boot With Timberland And Comme Des Garçons Shirt

Pharrell & Timberland Nab FN’s ‘Collaboration of the Year’ Award

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s