Saks Fifth Avenue kicked off its “Made to Measure” weekend at its 5th avenue flagship in New York with quite the Italian-themed celebration last night.
This year, the annual event comes with an Italian flavor with brands like Salvatore Ferragamo and Santoni participating in in-store events throughout the weekend. Other Italian labels like Bruno Cucinelli, Kiton and Isaia are also participating. Saks partnered with The Robb Report to highlight and celebrate the craftsmanship and heritage of family-owned Italian brands.
As the men’s market continue to grows momentum, Saks is expanding the annual luxe shopping weekend to capture more buzz.