How Ivanka Trump Is Separating Herself From Her Brand

Ivanka Trump
Ivanka Trump
Getty Images

Ivanka Trump is making a major move to disentangle her personal life from her business obligations.

The daughter of President-elect Donald Trump — who had already spent much of her life in the public eye — found herself under a new level of public scrutiny over the past few months as her father made his bid for the White House.

Now that Donald Trump is set to become America’s 45th president, Ivanka Trump’s team announced today that its founder intends to use her new platform as a first-daughter to engage in political advocacy.

jusitce
2 months
Ivanka Trump ! Love you see you later ! Just relax i am gonna proof it !...
jusitce
2 months
Donald Trump ! Donald you have to explain the people your step because green card and muslims...

Our company’s mission is not political — it never was and it never will be — however, Ivanka, personally, has an increased opportunity to advocate for women and be a positive force for change,” the team wrote in a post on the Ivanka Trump website. “As a private citizen, with full awareness of her heightened visibility, she will broaden her efforts to take a stance on issues of critical importance to American women and families.”

The post continued: “Meanwhile, our team will continue working to inspire and empower women to create the lives they want to live through solution-oriented product and inspiring content on IvankaTrump.com and across social media.”

Effective today, the company said it would shift its channels and that users could follow @IvankaTrumpHQ on Instagram, Facebook and Twitter for brand-related content including the company’s #WomenWhoWork initiative, launched in 2014. For Ivanka’s personal feed, the post encouraged users to keep following @IvankaTrump on all channels.

This is an unprecedented time for our company, and we are being intentional in how we move forward, working hard to ensure we’re creating the best possible community for our readers,” the post continued. “We’ve been listening to the feedback we’ve received, both positive and not, and we’ve been taking it into consideration as we plan for the future.”

Throughout the course of Donald Trump’s presidential campaign, Ivanka Trump’s eponymous label of clothes, shoes and accessories became embroiled in controversy.

A grassroots campaign against Trump-branded merchandise had gained momentum online leading up to the Nov. 8 election.

Following the October release of a 2005 video in which Donald Trump made sexually aggressive statements about women, Shannon Coulter, a marketing specialist in California, took to Twitter and started the #grabyourwallet campaign calling for a boycott of all things Trump. Coulter composed a Google Doc listing several companies — including Marshalls & TJ Maxx — that carried Ivanka Trump and Donald Trump’s clothing and accessories lines and encouraged others to join her in boycotting the retail stores.

The election’s outcome seemed to only fueled the anti-Trump momentum, and Coulter added publications such as Forbes.com, People and The National Enquirer to the boycotting list, describing the media outlets as “supportive of Trump.” In addition to major department stores Nordstrom, Macy’s, Neiman Marcus and Dillards, retailers such as DSW, Perfumania and Burlington Coat Factory are also on the list.

While department stores remain mum on whether the nationwide calls for a boycott of Trump brands is making them rethink their inventory, Canada-based e-tailer Shoes.com announced last week that it had removed all Ivanka Trump product from its site in response to the boycott. After announcing its decision to discontinue carrying Ivanka Trump product, Shoes.com was removed from the boycott list.

In a statement to Footwear News, the Ivanka Trump brand responded to Shoes.com’s decision, providing another explanation for the demise of the retail partnership.

While Shoes.com was an inconsequential part of our business, they were not fulfilling their end of the contract, and parting was inevitable,” a spokesperson for the Ivanka Trump brand said.

Either way, today’s announcement seems to be the first of a series of moves to stop the spillover from Ivanka Trump’s new political life into her brand’s business operations.

FN reached out to Marc Fisher Footwear, Ivanka Trump’s footwear business partner, for comment but did not receive a response as of 11:30 a.m. ET.

2 thoughts on “How Ivanka Trump Is Separating Herself From Her Brand

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Donald Trump !

    Donald you have to explain the people your step because green card and muslims you refuse to let in into USA : USA is full of people living in the streets in every 50 states like 500.000 homeless in the streets and homeless : people do enter the USA to live forever and they do take the business of the US Nationalities born USA Members Americans all are : important is at first to save the people living in the USA and USA does not need more people from other Countries : you can come and visit USA and other Countries but you can not come and take the homes and business of the people here living : living americans : everybody is welcome in a Country USA world of Christians they do believe in GOD and Jesus : you can not come and live in the USA and are against the Americans especially as MUSLIM and and against Jesus and God : important is to live together and survive together living different religions and live and survive together : but you can live in a Christian world and are against Christians they do give you everything to survive in daily life : Jobs and budget and space to live : muslims believe in Allah and Mohammad Prophet right hand of Allah : USA is not doing that : the doors for people who are disturbing the silence in a Country like USA can not be welcome that is our of the mind of a politic : most of the politicians do not know what is politic they do not see the situation of the USA and in the USA the streets are full of people homeless : people coming and taking the JOBS away important is at first to save the people living in the USA : look who is living in the streets homeless : there are of course Muslims too not only Christians : but the muslims got to learn to respect the other religions you do live in a Country where Location is GOD and JESUS : if you are in Country Locations is God and Jesus you can not live in the USA and can not be against Americans and you can not use at the same time the Dollar you can not read : WE TRUST IN GOD : and when the Americans gave you the chance to live in the USA than be nice to respect the other religion and the people Americans : important is to live together to survive : etc. Donald most of the americans are muslims : 50—60% like MUSLIMS form AFRICA and all over the world : American/Muslims : is like half half : they all did give you the choices : that looks like you are racist : Muslims can not enter the USA you are for four or eight years in the White House : but to talk about the situation USA is in MINUS BUDGET everybody got to pay TAX that is like the rent for your apartment to use or the gas for your car : who is able to pay the got work got to pay Taxes to stay in Country : without Taxes that does not work : Taxes you got to pay to stay in the USA : USA need to go out of the MINUS and we have no choices to get the Taxes in the Air to get USA out of the Minus to save all the living Members in the USA : without Taxes we can not save the people living in the USA : and to drop all the daily costs : everything is expensive and shopping without Taxes the people are crazy Stores they do takes separate taxes in stores to stop that ! Taxes are include the prices there can not be seperate Taxes : the people working for that money: budget: to talk about that : Bread etc. food is to expensive ! To drop all the costs and the rents etc….. ! That is important! Ivanka later sweet long kiss and massage that feels good the body needs that i can that really really good : Melanie too : the teeth need to be clean white and the tongue that is important in the Media ! Love you !

  2. Ivanka Trump !

    Love you see you later ! Just relax i am gonna proof it ! That is really amazing you will like it : massage : you i am telling you that feels really really good ! Love you !