A grassroots campaign against Trump-branded merchandise is gaining serious momentum online.
Following the release of a 2005 video in which Donald Trump made sexually aggressive statements about women, Shannon Coulter, a marketing specialist in California, took to Twitter and started the #grabyourwallet campaign calling for a boycott of all things Trump. Coulter composed a Google Doc listing several companies — including Marshalls & TJ Maxx — that carried Ivanka Trump and Donald Trump’s clothing and accessories lines and encouraged others to join her in boycotting the retail stores.
In the days following the election of Donald Trump as the 45th president of the United States, that short list is quickly expanding.
The election’s outcome, it seems, has only fueled the anti-Trump momentum, and Coulter has now added publications such as Forbes.com, People and The National Enquirer to the boycotting list, describing the media outlets as “supportive of Trump.” In addition to major department stores such as Nordstrom, Macy’s, Neiman Marcus and Dillards, retailers such as DSW, Perfumania and Burlington Coat Factory are also on the list.
New Balance — which has been trying to clear its name after comments made by a company spokesperson were largely interpreted as pro-Trump — has also become the first shoe brand to make the list.
While department stores have been mum on whether the nationwide calls for a boycott of Trump brands is making them rethink their inventory, some smaller businesses may already be moving in that direction. Shoes.com, which originally appeared on the boycott list, reportedly posted on Twitter over the weekend that it had removed all Ivanka Trump product from its site in response to the boycott. Shoes.com has since been removed from the Google Doc but its rival Zappos.com remains on the list.
The full list of companies that Coulter wants to see boycotted is available here.