Chanel Launches Pop-Up At Pedder On Scotts In Singapore

Chanel x Pedder on Scotts Singapore
Chanel x Pedder on Scotts pop-up in Singapore.
Courtesy of Pedder Group.

Chanel is flying high with a new pop-up at Pedder on Scotts in Singapore.

The teams collaborated on a playful setup, which showcases the luxury brands spring and summer ’16 collection, an exclusive selection inspired by design details of an airport terminal. The space, which will remain open through April 3, marks the first time Chanel has sold product outside of its own stores in the Southeast Asia area.

Chanel Metallic Sandals PedderChanel metallic sandals sold in the pop-up. Courtesy of Pedder Group.

“Singapore has reached a level of sophistication where clients are looking for a certain lifestyle,” said Stephanie Donnet-Couette, managing director for Chanel Singapore. “They are looking for experiences not just globally but in Singapore. They want local experiences, something that they can touch and feel. The concept of a pop-up installation is a way for Chanel to showcase the creativity, quality and moderninity of our collections, outside the context of our boutique network.”

Chanel And Pedder On Scotts StoreChanel x Pedder on Scotts pop-up. Courtesy of Pedder Group.

Added Pedder Group president Peter Harris, “What’s most exciting for me is the experience, the juxtaposition of Chanel against the backdrop of Pedder on Scotts. As a [result] of the excitement in the city and the numbers who will attend, we are expecting strong sales.”

Chanel And Pedder On Scotts StoreChanel x Pedder on Scotts pop-up. Courtesy of brand.

Product selection includes everything from footwear to ready-to-wear and beauty, with items curated exclusively by Karl Lagerfeld for the pop-up. The interior boasts elements of travel come to life — from a conveyor belt featuring luggage goods to mannequins in Chanel uniforms to safety yellow as a key pop of color.

Chanel spring '16 shoesChanel light-up sandals in stores. Courtesy of brand.

“From the triple-height façade of Scott Square, the customer will be confronted by the building wrapped by the Chanel Airlines and Pedder on Scotts graphic; the digital check-in experience allows customers entry where they will be met by Chanel Airlines uniformed steward and stewardesses,” said Harris. “Unexpected and highly developed visual and interactive displays will surprise and tell the product story.”

Chanel And Pedder On Scotts StoreChanel x Pedder on Scotts in Singapore. Courtesy of Pedder Group.

The offering goes on to include wedge sandals and “in-flight” leisure wear, such as knit tops and pants. Harris said the selection was a natural fit for the layout of the 20,000-sq.-ft. space.

Chanel And Pedder On Scotts StoreChanel x Pedder on Scotts pop-up. Courtesy of Pedder Group.

Want More?

Kendall Jenner, Gigi and Bella Hadid Walk In Spring 2016 Chanel Runway Show 

Willow Smith, Pharrell Sit Front Row At Chanel Paris Fashion Week Show 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s