Tretorn Celebrates 125 Years With Influencer Campaign & New Collection

Tretorn New Collection
Tretorn women's high-top sneakers.
Courtesy of brand.

Happy birthday, Tretorn: The Swedish brand is celebrating 125 years with a new collection for fall ’16.

Heritage styles were reimagined using new materials and bold seasonal colors.

Tretorn New Collection Tretorn men’s sneakers. Courtesy of brand.

Plus, a new marketing campaign, #Tretorn125, features brand ambassadors showcasing their Tretorn styles while traveling.

Tretorn Ad Campaign Tretorn ad campaign. Courtesy of brand.

“Our 125th anniversary has given us the chance to reinvent iconic styles as well as expand the assortment with cutting-edge comfort and technology. The brand has enjoyed such a storied history of product evolution and consumer loyalty,” said Marc Fisher President Susan Itzkowitz. “We believe that now more than ever, consumers want an authentic brand that evokes nostalgia. Through a strategic global 360-degree marketing and advertising campaign, #tretorn125, in partnership with Authentic Brands Group, we want to harness this heritage and emotional connection and evolve the brand to speak to the next generation.”

Tretorn Ad Campaign Tretorn ad campaign. Courtesy of brand.
Tretorn Ad Campaign Tretorn ad campaign. Courtesy of brand.

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