Happy birthday, Tretorn: The Swedish brand is celebrating 125 years with a new collection for fall ’16.
Heritage styles were reimagined using new materials and bold seasonal colors.
Plus, a new marketing campaign, #Tretorn125, features brand ambassadors showcasing their Tretorn styles while traveling.
“Our 125th anniversary has given us the chance to reinvent iconic styles as well as expand the assortment with cutting-edge comfort and technology. The brand has enjoyed such a storied history of product evolution and consumer loyalty,” said Marc Fisher President Susan Itzkowitz. “We believe that now more than ever, consumers want an authentic brand that evokes nostalgia. Through a strategic global 360-degree marketing and advertising campaign, #tretorn125, in partnership with Authentic Brands Group, we want to harness this heritage and emotional connection and evolve the brand to speak to the next generation.”