Timberland & Erica Lavelanet Team For New Coloring Book

Timberland Coloring Book
Page from the new Timberland coloring book starring Erica Lavelanet
Courtesy of brand.

Timberland and New York fashion blogger Erica Lavelanet have found quite the creative way to get inspired this spring. The two have teamed up with Marie Claire on a new coloring book featuring the brand’s hottest new spring styles.

Capitalizing on the hype around adult coloring books, the new book follows Lavelanet (the face behind “The Fashion Philosophy” blog) around New York City to famous spots in Madison Square Park and the High Line. The brand tapped Samantha Hahn to illustrate the book.

Fans can get the book in the April issue of Marie Claire and at Timberland stores, and they can download their own version, too. Timberland will feature some behind-the-scenes videos online as well as share styling tips from Lavelanet. Later this spring, fans can stop by a few select Timberland stores to meet Lavelanet in person and customize their books.  The dates for that are still to come, so stay tuned.

The new coloring book is out today.