Jessica Simpson Reveals Spring 2016 Campaign

Jessica Simpson Spring 2016 Campaign
Jessica Simpson spring '16 campaign.
Courtesy of brand.

Jessica Simpson is back as the star of her brand’s latest campaign. The spring and summer ’16 images are out, showcasing Simpson in standout printed platforms.

The spots were shot at the Malibu Cafe by photographer David Bellemere. According to the brand, the concept stemmed from “the collection’s timeless, comfortable vibe and nostalgic inspirations.”

Jessica Simpson Spring 2016 Campaign Jessica Simpson spring ’16 campaign image. Courtesy of brand.

Unfortunately for FN, a few of the images cut off the shoes, putting a focus on the brand’s apparel and full lifestyle line.

Jessica Simpson Spring 2016 Campaign Jessica Simpson spring ’16 campaign. Courtesy of brand.

Recently, the brand announced plans to launch sneakers for the fall ’16 season. The looks were designed to work for both the gym and the street, including lightweight designs with custom knit and mesh uppers, all featuring an EVA midsole and footbed.

Jessica Simpson Spring 2016 Campaign Jessica Simpson spring ’16 campaign. Courtesy of brand.

Late last year, Simpson celebrated her brand’s 10-year anniversary with a big soiree in New York City. The fashion frontwoman is known for starring in her own advertisements, including a spring ’15 campaign where she donned daisy dukes.

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