Jessica Simpson is back as the star of her brand’s latest campaign. The spring and summer ’16 images are out, showcasing Simpson in standout printed platforms.
The spots were shot at the Malibu Cafe by photographer David Bellemere. According to the brand, the concept stemmed from “the collection’s timeless, comfortable vibe and nostalgic inspirations.”
Unfortunately for FN, a few of the images cut off the shoes, putting a focus on the brand’s apparel and full lifestyle line.
Recently, the brand announced plans to launch sneakers for the fall ’16 season. The looks were designed to work for both the gym and the street, including lightweight designs with custom knit and mesh uppers, all featuring an EVA midsole and footbed.
Late last year, Simpson celebrated her brand’s 10-year anniversary with a big soiree in New York City. The fashion frontwoman is known for starring in her own advertisements, including a spring ’15 campaign where she donned daisy dukes.