Gucci Goes Exotic For Its Pre-Fall Ad Campaign

Gucci Pre-Fall 2016 Ad Campaign
Gucci pre-fall '16 ad campaign, shot by Glen Luchford.
Courtesy Image.

IN THE PINK: Gucci veered exotic for its pre-fall 2016 advertising campaign.

Flamingos roaming in a glass-domed aviary on colorful carpets, surrounded by lush plants and models posing on floral sofas, contribute to a visually rich set.

Photographer Glen Luchford portrayed a group of models, including Nicole Atieno, Polina Oganicheva, Eva Minaeva, Laura Hagested, Lia Pavlova, Fionnan Michael Byrne-Perkins, Elie Van Ravels, Anton Tofgart and Lucas Dambros, posing in a mood of easy camaraderie.

Styled by Jane How, the men’s and women’s models sport a range of outfits from the brand’s eclectic, flamboyant pre-collection designed by creative director Alessandro Michele.

The advertising campaign is to debut Friday in international newspapers and will appear in the May issue of various fashion magazines.

Gucci Pre-Fall 2016 Ad Campaign Gucci pre-fall ’16 ad campaign, shot by Glen Luchford. Courtesy Image.
Gucci Pre-Fall 2016 Ad Campaign Gucci pre-fall ’16 ad campaign, shot by Glen Luchford. Courtesy Image.
Gucci Pre-Fall 2016 Ad Campaign Gucci pre-fall ’16 ad campaign, shot by Glen Luchford. Courtesy Image.
Gucci Pre-Fall 2016 Ad Campaign Gucci pre-fall ’16 ad campaign, shot by Glen Luchford. Courtesy Image.
Gucci Pre-Fall 2016 Ad Campaign Gucci pre-fall ’16 ad campaign, shot by Glen Luchford. Courtesy Image.
Gucci Pre-Fall 2016 Ad Campaign Gucci pre-fall ’16 ad campaign, shot by Glen Luchford. Courtesy Image.