Franco Sarto Unveils Fall ’16 Campaign

Franco Sarto fall 16 campaign
Franco Sarto fall '16 campaign.
Courtesy of Franco Sarto.

Caleres-owned footwear and accessories brand Franco Sarto today debuted its fall 2016 advertising campaign featuring model Oda Nordengen.

The images, shot by prominent photographer Pamela Hanson, were taken at Silver Point Beach Club in Atlantic Beach, N.Y. Nordengen dons a range of the brand’s fall offerings, including loafers, ankle booties and over-the-knee boots.

Franco Sarto fall 16 campaign Franco Sarto fall ’16 campaign. Courtesy of Franco Sarto.

“Atlantic Beach’s beautiful shoreline offered an elegant, cool and casual background which is a great tie in to our fall collection,” said Jay Schmidt, president of Caleres Brand Portfolio, in a release.

Highlights from the fall 2016 collection include the Faye over-the-knee leather boot, the Echelon pointy-toe suede bootie, the Emira caged ankle lace-up suede sandal, the Baylor suede loafer with a buckle accent and the Edaline leather bootie with wraparound lace detail.

Franco Sarto fall 16 campaign Franco Sarto fall ’16 campaign. Courtesy of Franco Sarto.

Franco Sarto partnered with Vogue Studio to create the campaign, which launches in print and outdoor in early September. The collection will be available for purchase at www.francosarto.com, the brand’s e-commerce site that launched in April, and at major department stores including Nordstrom, Lord & Taylor and Zappos.com.

Franco Sarto’s spring ’16 ad campaign was also shot by Hansen and featured model Noot Seear, who sported peep-toe booties, block-heel sandals and bright cork wedges.

The 26-year-old brand, founded by designer Franco Sarto, was acquired by Caleres Inc. in 2005.