Under Armour Makes More Executive Moves

Kevin Plank
Kevin Plank, chairman & CEO of Under Armour Inc.
Ryan Smith.

Under Armour’s Kevin Plank is at it again. The company founder, who has a penchant for regularly shuffling his executive ranks, made more changes on Thursday.

Plank named Kip Fulks, his long-serving first partner, to the role of chief product officer and hired two leaders from other powerful companies.

The Baltimore-based athletic brand tapped Andy Donkin as chief marketing officer, a move likely needed after high-ranking marketing executive Leanne Fremar left the firm last month for Starbucks. Donkin, who is expected to join Under Armour on Aug. 22, previously worked at Amazon.com, where he helped steer creative campaigns for Amazon Prime, Amazon FireTV, as well as for its tablets and Kindle.

In addition, Under Armour added Colin Browne as president of its global sourcing business. Browne, who will start on Sept. 6, previously served as vice president and managing director at VF Corp., where he ran its sourcing and supply operation in Asia.

The executive changes, according to a company statement, reflect the brand’s global growth.

“I am extremely proud to appoint Kip Fulks to chief product officer. As my first partner, Kip has played an instrumental role in building the Under Armour brand and has demonstrated superior leadership across the organization for the past 20 years,” Plank said in the statement. “I am also excited to add new talent to our executive team as we continue to expand our business globally. Colin Browne and Andy Donkin bring unmatched expertise in their respective areas of focus and reflect our continued drive as an innovation company.”