Justin O’Shea Named Creative Director Of Brioni

Justin O'Shea
Justin O'Shea.
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Justin O’Shea, former global fashion director at MyTheresa, has found a new home.

The news that O’Shea will join Italian menswear label Brioni as its creative director, effective April 1, comes just hours after MyTheresa confirmed his exit.

O’Shea, who joined the European e-tailer in June 2011 and was promoted to global fashion director in January, will replace designer Brendan Mullane, who left Brioni in February.

I am deeply honored to undertake this new challenge for such prestigious and celebrated menswear house. It is with great enthusiasm that I look forward to writing a new chapter in the story of Brioni,” O’Shea said in a release.

Brioni is owned by Kering, the parent company of several luxury labels, including Gucci, Balenciaga and Saint Laurent.

I am very confident Justin O’Shea’s new artistic direction for Brioni will be instrumental in strengthening our core values and continuing to drive dynamism and innovation into the brand heritage,” Gianluca Flore, CEO of Brioni, said in a release. “Justin has shown an accurate understanding of the company’s DNA and historic roots and an assertive approach on how to make those values relevant for the brand today.”

O’Shea joined MyTheresa as a buyer and has no formal design training but quickly became a fixture on the fashion scene before rising through the ranks to become the e-tailer’s global fashion director.

Grita Loebsack, CEO of Kering’s luxury couture and leather goods, acknowledged that O’Shea was a unique choice for the creative director post.

I join Gianluca in welcoming Justin O’Shea as creative director of Brioni. An unconventional profile for such a position, Justin brings a holistic approach and strong understanding of business,” Loebsack said. “I believe his vision will accurately translate into this role and add a distinctive signature to the house.”