Balmain is bringing high fashion to High Street retailer H&M, and if you want to shop this release, it might be a wise idea to wear a practical pair of sneakers, as there could be some major lines and crowds.
The hype has been building since the fashion show last month in New York, which spotlighted “Balmain Army” favorites Kendall Jenner, Gigi Hadid, Karlie Kloss, Bella Hadid and more. The show also featured a performance by the Backstreet Boys.
The collection hit stores today (Nov. 5), and customers were able to begin shopping at 8 a.m. Designer Olivier Rousteing took cues from his four years at the house, and the footwear was particularly similar to his high-end designs.
H&M has collaborated with dozens of designers and style icons in the past, including Alexander Wang, Karl Lagerfeld, Isabel Marant, Versace, Roberto Cavalli, Madonna, David Beckham and more.
This collaboration is picking up particular momentum thanks to Balmain’s major social media presence and Rousteing’s visibility. Ahead of the Paris Fashion Week show, Rousteing stepped out with Jenner and Hadid, who were wearing runway looks before they debuted on the runway.
And after the show, all the models wore straight-off-the-runway ensembles to the after-party. All of this has been heavily documented on Instagram, surely sparking the public’s interest in getting their hands on the more affordable collection.
Videos posted on social media this morning show shoppers scrambling as doors to H&M locations are opened.
Additionally, customers can shop the collection on H&M’s website starting at 8 a.m., however, the site was down thanks to the high volume of traffic. The message on the site also encourages shoppers to checkout right away once they add an item to the cart because items are not reserved. Now that the site is back up, we can see that most items, including the shoes, are already sold out.
Below is a confirmed list of H&M stores nationwide that will be carrying the collection starting Nov. 5. All stores open at 8 a.m.
731 Lexington Ave./New York, NY
Garden State Plaza Rte. 4 & 17 (Garden State)/Paramus, NJ
558 Broadway (SoHo)/New York, NY
1328 Broadway (Herald Square)/New York, NY
350 Washington Street (Downtown Crossing)/Boston, MA
90-15 Queens Blvd/Queens, NY
435 7th Ave. (Penn Station)/New York, NY
630 Old Country Rd. (Roosevelt Field)/Garden City, NY
1530 Chestnut St/Philadelphia, PA
1025 F Street NW/Washington, DC
515 Broadway (SoHo)/New York, NY
22 N. State Street/Chicago, IL
150 Powell St./San Francisco, CA
111 5th Ave. (Flatiron)/New York, NY
100 Newbury St./Boston, MA
845 Market Street/San Francisco, CA
150 East 86th St (UES)/New York, NY
8500 Beverly Blvd. (Beverly Center)/Los Angeles, CA
891 Americana Way (Americana)/Glendale, LA
8580 W. Sunset Boulevard (Sunset)/West Hollywood, CA
3333 Bristol Street Suite#2819 (Costa Mesa)/Costa Mesa, CA
497 Fulton Street (Fulton St.)/Brooklyn, NY
231 18th St (Atlantic Station)/Atlanta, GA
1452 Third Street Promenade/Santa Monica, CA
7007 Friars Road – Space # 713/San Diego, CA
520 Pike St, suite 100/Seattle, WA
3500 South Las Vegas Blvd (Forum Shops at Caesars)/Las Vegas, NV
500 16th Street, Suite 210 (Denver Pavilions)/Denver, CO
8001 South Orange Blossom Trail Suite 1400 (Florida Mall)/Orlando, FL
3101 PGA Blvd E-129+P-223 (The Gardens Mall)/Palm Beach, FL
8687 North Central Expressway – Suite 1620 (Northpark)/Dallas, TX
7014 E. Camelback Road #1409 (Scottsdale Fashion Square)/Scottsdale, AZ
340 SW Morrison St, #2380 (Pioneer Place)/Portland, OR
551 Lincoln Road/Miami, FL
160 North Gulf Road – space 1030 (King of Prussia)/King of Prussia, PA
19501 Biscayne Blvd – Suite 1681 (Aventura Mall)/Miami, FL
10 Columbus Circle – Floor 2 -unit 206 (Columbus Circle/New York, NY
11410 Century Oaks Terrace Space H04A (The Domain)/Austin, TX
334 Sanatana Row/San Jose, CA
281 King St/Charleston, SC
4200 Conroy Road – suite 248/Orlando, FL
3222 M St NW (Georgetown Park)/Washington, DC
418 N Peters St/New Orleans, LA
2270 Kalakaua Avenue (Waikiki Business Plaza)/Honolulu, HI
5135 W Alabama Street Space 5221 (Houston Galleria)/Houston, TX
15900 La Cantera Pkwy, suite 25190 (Shops at La Cantera)/San Antonio, TX
200 Baychester Ave – space 209 (Bay Plaza)/Bronx, NY
735 South Figueroa Street Suite 303 (Fig at 7th)/Los Angeles, CA
1472 Broadway (TSQ)/New York, NY
1245 Worcester St, Suite #1140 (Natick Mall)/Natick, MA
7400 San Pedro Ave Suite #1330 (North Star Mall)/San Antonio, TX
589 5th Ave/New York, NY
21540 Hawthorne Blvd Suite #460 (Del Amo)/Torrance, CA
1293 Broadway (Herald Square)/New York, NY
Click through the gallery to see the collection.