That’s were entrepreneurs Anabel Pinto and her business partner step in with their Bleenk, new line of heel protectors — easy-to-use heel coverings for high heels that not only protect them from everyday wear and tear but can add a splash of bling through a wide range of colors and materials.
The Portugal-based company is already selling its novelty shoe accessory in Russia and Japan. They are currently available for sale in the U.S. through Bleenk.pt. The coverings average about $16.50 a pair.
Included in the offering are four collections: Partee, with metallics suited for dressier looks; Artee, a selection of street-inspired styles featuring graffiti and rainbow effects; Funkee, with strong solid colors; and Smartee, a more basic palette.
The protectors are available in four sizes to accommodate a wide range of heels and are available in materials that include brass and leather.
Pinto notes that just about every woman has experienced damaged heels, making Bleenks a democratic fashion product. “They’re also a way to express one’s fashion personality and have some fun,” she said.