Once again, fans will not be waiting in line for a pair of Kanye West’s latest Adidas Yeezy Boosts but instead will be glued to their cell phones. Ahead of Saturday’s retail launch, the Adidas Confirmed app will go live on Thursday, June 25, for customers to reserve their shoes in New York, Chicago and Los Angeles.
“This will be a staggered schedule, unlocking reservation capabilities from East to West,” according to Adidas Originals. And if you’re lucky enough to reserve a pair, the Yeezy Boost 350s will be available on Saturday at the designated store and time listed within the brand’s app.
@adidasOriginals on Twitter will be the only source to find out when reservations go live in each city on Thursday.
The much-anticipated sneaker is likely to be just as popular as West’s Adidas Yeezy Boost 750s, and the Kardashians are doing their social best to support the upcoming launch. So far, Kim Kardashian West and Kylie Jenner have shared shots of the new Yeezy Boost 350 on Instagram.
The sneaker features an all-gray upper made of Adidas’ Primeknit material, which is designed to securely fit the foot. The all-white outsole features the brand’s energy-returning cushioning technology, called Boost. The shoes will retail for $200.
The Yeezy Boost 350 will also be available on adidas.com/kanye on Saturday and at the following Adidas locations via an in-store lottery system:
California: South Coast Plaza and Westfield San Francisco Centre
Florida: Aventura Mall, Miami Beach, The Florida Mall and Westfield Brandon
Georgia: Lenox Square
Maryland: Westfield Annapolis
Nevada: Las Vegas Strip
New Jersey: Cherry Hill Mall and Westfield Garden State Plaza
New York: Roosevelt Field
Texas: Houston Galleria