Saucony Creates Special Colorways For IAAF Championships

Saucony
Saucony's special Maine- and America-themed colorways for the IAAF World Championships.
Courtesy of brand

Saucony has sent its sponsored athletes to the 2015 IAAF World Championships in style. The Lexington, Mass.-based athletic brand created two special colorways of its Endorphin MD4 racing spike to celebrate the momentous event in Beijing.

The first special sneaker makeup is a patriotic American flag-inspired silhouette, which will be worn by all the members of Team Saucony, including Molly Huddle, a top contender in the 10,000 meters.

In June, Huddle claimed the U.S. women’s title for that distance with a time of 31:39:20. Next week, the 30-year-old New Yorker will vie for the world title on Aug. 24 at 8:35 a.m. ET, squaring off against a field of 27 runners from 14 countries.

Saucony; Molly Huddle Saucony-sponsored runner Molly Huddle. Courtesy of brand

Saucony’s second special makeup is a red-and-black plaid version of the Endorphin MD4 that pays homage to runner Ben True’s native state. A Saucony spokesperson explained, “Ben is a native Mainer, where flannel is taken very seriously.”

True, who currently resides in New Hampshire, is set to compete in the 5,000 meters in Beijing — his first appearance at a track-and-field world championship. However, the 29-year-old is no stranger to competition. He’s won seven national titles for the 5K, 10K, 15K and 10 miles, and was the top American at the 2011 and 2013 IAAF World Cross Country Championships. The final for the 5,000 meters is scheduled for Aug. 29 at 7:30 a.m. ET.

Saucony; Ben True Saucony-sponsored runner Ben True. Courtesy of brand

In addition to Saucony, other top sneaker brands have been outfitting their athletes in high-tech, high-fashion gear to give the best possible edge on the track. Puma’s poster boy Usain Bolt has been training in the brand’s Ignite series, Brooks’ Casimir Loxsom will debut a new racing spike at the Bird’s Nest in Beijing, and Adidas’ international roster aims to be light and fast in the brand’s Adizero styles.