“They saw the vision and presented the opportunity to do the pop-up,” said Seamus Deegan, Puma’s senior director of marketing & lifestyle. “These guys believed in the entire collection early on, and we came up with this unique pop-up store to showcase the entire collection.”
The footwear and apparel collection boasts three of Puma’s most celebrated silhouettes: the Disc Blaze, the Blaze of Glory and the R698.
The Disc Blaze is used twice in the collection. The Curds & Whey iteration features Bape’s classic tonal green-and-brown camouflage pattern, while the Forged Iron colorway uses a color palette of tonal grays.
The Blaze of Glory is predominantly white with a tonal gray camouflage pattern, and the R698 features a more toned-down look overall, with a black upper in a subdued camouflage pattern and a white midsole.
“The Puma and Bape project deserves something like this,” said Mike Packer, owner of Packer Shoes. “Each shoe stands on its own; you look at it and you know it’s Bape and you know it’s Puma, which is cool.”
The pop-up shop is at the Refinery Hotel, located at 63 W. 38th Street. The shop will be open at midnight tonight and reopen on Saturday from 10 a.m. – 6 p.m., or until the collection sells out.