Nike Hyperdunk 2015 Hits Stores Next Month

Nike Hyperdunk 2015 Launch
The Nike Hyperdunk 2015 will hit stores July 1.
Courtesy of Nike

Nike’s Hyperdunk sneakers will feature a new twist when they are launched next month. With a sleeker silhouette, the Nike Hyperdunk 2015 promises to “feel like a high top but perform like a low top,” according to the company.

The line, one of the Beaverton, Ore.-based company’s most advanced basketball styles, will hit stores on July 1. The sneakers will debut in bright crimson at select retailers globally, with white versions landing a month later. In total, the athletic giant will release six colorways.

“The Hyperdunk 2015 combines a progressive design aesthetic inspired by the Nike Mag, with technical obsession on the upper, midsole and outsole,” said Leo Chang, Nike Basketball’s Footwear Design Director, who led development of the sneaker’s revamp. (Chang also designed the company’s KD7, Hyperdunk 2014 and Kyrie 1.)

With that in mind, the Hyperdunk features an extended collar height and minimalist upper with reduced layers. The shoe, according to the company, offers more flexibility and support, thanks to inclusion of its Zoom Air technology at the heel and forefoot. It also uses technology from its Flywire line, most notably cables to “loosen and tighten with the natural motion of the foot.”

“Our goal,” said Chang, “was to make this the best-performing Hyperdunk from top to bottom.”