Mizuno Opens Manufacturing & Distribution Hub in Georgia

Mizuno
Mizuno Wave Kazan.
Courtesy of Mizuno

Mizuno USA, a subsidiary of Japan-based athletic firm Mizuno Corp., has completed a new 520,000-sq.-ft. facility in Braselton, Ga., to handle all of the brand’s distribution in the States, as well as some of its golf-product manufacturing.

The high-tech space, which has been under construction since July 2014, represents a $40 million investment for the company. The facility currently employs 160 full-time workers, with the expectation of increasing that number to 225 by 2024.

“Mizuno is making moves to fast-track growth and further strengthen the brand as a frontrunner in the U.S. sporting-goods market,” said Bob Puccini, president of Mizuno USA, in a statement. “This is an important milestone that will provide us the business flexibility needed to meet the ever-evolving demands of today’s omnichannel, consumer-driven marketplace.”

Previously, the firm’s U.S. distribution was split between two facilities in Hamilton Mill and Norcross, Ga. This new hub has 31 percent more total square footage than the two other locations combined. And, according to the company, it can ship 2 million cartons annually, with a 99.9 percent error-free rate, thanks to radio-frequency tracking technology.

In addition, the Braselton facility features more than 2 miles of conveyance, a high-speed merge sorter, zone-route technology supported by camera-based scanning technology, a three-story-high velocity pick module and a two-story flexible, dense picking area.

Mizuno Inside Mizuno’s new distribution-and-manufacturing facility in Braselton, Ga. courtesy of company
Mizuno Another view of Mizuno’s new distribution-and-manufacturing facility in Braselton, Ga. courtesy of company