Following the reopening of Kith NYC’s revamped Brooklyn location on Tuesday, which included the introduction of its cereal bar named Kith Treats, the boutique retailer has launched an Instagram account and website for the addition.
The website, kithtreats.com, features a menu of all of the cereal-buying options, including the statement, “23 cereals. 25 toppings. 5 milks. 412,115,533,824 possibilities.” The Instagram account, @kithtreats, features images of what is offered at the cereal bar as well as its hours of operation.
The 150-sq.-ft. bar is in the 3,000-sq.-ft. store, located at 233 Flatbush Ave. Up to three servings of cereal can be ordered at a time; orders of two or more will come in collectible mini shoeboxes that change when Kith NYC does a collaboration with a brand. The cereal boxes come a proof-of-purchase ticket, and customers that collect four tickets will redeem a prize from the retailer.
Kith NYC held a party on Monday to celebrate the store’s reopening, with prominent figures in the worlds of sports and music in attendance, including New York Giants wide receiver Victor Cruz, rap artists Action Bronson, Fabolous, Stalley and Meyhem Lauren and singer Omarion.
“I’ve known Ronnie since he opened his store in Manhattan, and to see him come full circle is unbelievable,” Crus told FN at the event said. “This space, the way it’s curated and built out, it’s second to none.”