For ardent sneakerheads and shoe lovers, having something that no one else has is paramount. Especially if it’s a #1of1. Today, Farfetch and London-based footwear brand Swear have entered the mass-customization market with a new online luxury shoe launch, called Myswear.
It’s the brainchild and passion project of Farfetch’s CEO José Neves, who also founded Swear and Six London, another shoe company.
With sixteen unisex silhouettes (from various archetypes such as skater sneakers to plimsolls and high-tops), users have over 80 material combinations to explore — including ethically sourced exotics. Similar in format to Nike’s ID program, 3D digital technology creates instant renderings of options in a step-by-step interface.
Once a design is completed and submitted, the footwear is handmade in Portugal, with a 4-6 week turnaround. Because of the wide range of options, prices run from $385 to $10 000.
The endeavor also celebrates the 20th anniversary of Swear, which made it’s name with elevated takes on sneaker classics. For those who consider the python kick an everyday basic, get clicking.