The report – conducted by Wakefield Research – documents a wide variety of topics associated with running, including technology use, inspiration to run, and even choice of underwear.
“We live and breathe running, which is why it’s always exciting to learn more about what makes runners tick,” said Heather Snavely, senior director of global brand at Brooks. “The results of our global Brooks Run Happy Nation report reinforce the positive impact of running both on and off the trail.”
One of the noteworthy findings involves the lack of technology use while running. According to the report, 32 percent of Americans would rather run with a friend, with 24 percent preferring to use a digital fitness tracker, while 20 percent run their dog.
On running inspiration, 37 percent of women polled said having the sculpted legs of actress Cameron Diaz was what drove them to run, with 48 percent of men wanting muscular legs like soccer star David Beckham.
The topic of underwear was covered in great detail in the report. For women in the states, 62 percent prefer briefs with only 8 percent admitting to running without wearing underwear. In Germany, 72 percent of women prefer panties that offer more coverage, and in Canada, 11 percent of women admit to running without underwear.
The report can be viewed in its entirety on the Brooks website.