Asics Ends 25-Year Partnership With TCS NYC Marathon

Asics' New York City Marathon signage
Asics' New York City Marathon signage.
Courtesy of brand.

Asics will no longer be a sponsoring partner of the TCS NYC Marathon.

The Irvine, Calif.-based running brand announced today that it will end its footwear and apparel sponsorship of the marathon, a relationship that has been in existence for 25 years. Asics will remain a partner for the 2016 race.

“Asics has had a tremendous run with the TCS NYC Marathon over the last quarter-century, and we will always hold the amazing runners and fans in New York near and dear to our hearts. Though not easy, this was a strategic business decision, as the running and marketing landscape continue to change so dramatically. This was the right time for us to take a strategic look at our overall marketing and engagement plans for the future,” said Gene McCarthy, president and CEO of Asics America, in a statement.

Asics, according the brand, sponsors roughly 200 running events in the U.S. and internationally, and numerous runners, including Olympian Deena Kastor, Olympian and American half-marathon record holder Ryan Hall, Sara Hall, Diego Estrada and more.

McCarthy said the brand won’t disappoint with its offerings for its final TCS NYC Marathon next year.

“As one of the world’s premier performance-running brands, Asics has the sport in our DNA. Our commitment to runners of all kinds and developing the very best products and experiences for them will never change,” he said. “Knowing that 2016 is our last year, we have some great activations planned that will provide another terrific experience for all those involved in the marathon. We look forward to celebrating with all of the inspiring marathoners from around the world in New York again next year.”

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