Adidas Announces New Rita Ora Collection

Rita Ora x Adidas
Rita Ora in a new ad for the Space Shifter collection.
Courtesy of brand.

Adidas continues to grab the spotlight with the release of a new collaboration with singer Rita Ora. Last week, the brand sparked frenzy with its release of the Yeezy Boost 350 in all-black.

Now, we’re getting a glimpse of Rita Ora’s latest Adidas line. She has collaborated with the brand on several collections already, including the Dragon Print pack, White Smoke pack, Super pack and the O-Ray pack, which was released this summer. Adidas is dropping Ora’s Space Shifter pack on Sept. 1.

The collection covers both footwear and apparel. The sneaker and trainer selection includes a black high-top style with multicolor iridescent details.

Rita Ora x Adidas A high-top sneaker style from Adidas’ new Rita Ora Space Shifter collection. Courtesy of brand.
Rita Ora x Adidas A sneaker style from Ora’s Space Shifter collection. Courtesy of brand.

“In Space Shifter, Ora, Queen of the Universe, is inspired by the cosmic influence of the changing shape of the moon,” said the brand. “Classic sports silhouettes compliment unique fashion pieces as blocks of color, allover textural treatments and solid black reflect the lunar cycle in a color-rich range.”

The brand posted an Instagram video of Ora to announce the new collection, writing, “The interstellar @RitaOra is back with a collection that is truly out of this world. Stay tuned…”