After reporting earlier this month that its TaylorMade golf division continues to post sluggish sales numbers and that Adidas may shed its Adams and Ashworth golf brands, the Herzogenaurach, Germany-based firm got a big boost this weekend from several of its sponsored athletes.
From day one of the tournament, Adidas had a spot on the leader board, as South Carolinian (and TaylorMade partner) Dustin Johnson took the early lead on the first day of play with a six-under 66.
After a challenging second round, though, Johnson, fell behind, opening a spot for Jason Day (who’s also sponsored by Adidas and TaylorMade) to move to the head of the pack. And move he did: The 27-year-old Australian, who won the RBC Canadian Open in July, was a force to be reckoned with on the final day of play, while outfitted in head-to-toe Adidas gear, including Adipower Boost cleats.
Though he faced heavy competition from Under Armour’s golden boy, Jordan Spieth, Day aced the competition in definitive fashion, with scores of 68-67-66-67 for the four rounds. His final total of 20 under 268 put him three strokes ahead of Spieth to win the Wanamaker Trophy — and made him the first player to finish a major championship at 20 under par.
Day’s sponsor celebrated the victory on Twitter:
— adidas Golf (@adidasGolf) August 16, 2015
But don’t feel too bad for Spieth. With his second-place finish on Sunday, the 22-year-old Texan surpassed Rory McIlroy to take the No. 1 spot in the Official World Golf Ranking.