Justin Bieber Releases New Single With Etnies-Sponsored Ryan Sheckler

Justin Bieber What Do You Mean
Justin Bieber and Ryan Sheckler in the "What Do You Mean" lyric video.
Courtesy of Vevo.

After a 30-day countdown, Justin Bieber is back with his latest single “What Do You Mean.” The song has already reached the No. 1 spot on iTunes, and along with the record, Bieber decided to drop a lyric video featuring pro-skater and Etnies-sponsored Ryan Sheckler.

In the black and white video, Sheckler has a skate session with fellow skater Chelsea Castro around Los Angeles. By the end of the video, Sheckler and Bieber meet up for another round of skateboarding.

Sheckler is part of the Etnies skate team, and has two of his own signature sneakers by the brand. In Bieber’s lyric video, Sheckler looks to be wearing his Marana shoe in black gum grey.

lil back lip! 📷 @brown_mike 👍. Got that dude @namedrop

A post shared by Ryan Sheckler (@shecks) on

 

His most recent Etnies signature is the black on black Scout shoe. The Scout features a breathable mesh upper, a fully-lined interior, an elastic heel support, an STI Foam Lite Level 1 footbed, and an exposed STI Evolution Foam midsole with rubber pods. The style is also  part of Etnies’ Buy a Shoe, Plant a Tree reforestation program.

This shoe is fire!! @etniesskateboarding #scout

A post shared by Ryan Sheckler (@shecks) on

 

Bieber’s “What Do You Mean” is part of his comeback, and he will be performing the hit on Sunday night’s MTV VMAs for the very first time.

Watch the video below.