The annual footwear telethon will be hosted by longtime network regular Jane Treacy, and will feature a diverse selection of donated designer shoes at discounted prices representing half the manufacturer’s suggested retail price. More than 80 brands contributed to the sale, including Vince Camuto, Marc Fisher, Tommy Hilfiger, Guess, Saucony, Kenneth Cole, Aquatalia, Keds, Isaac Mizrahi and Stuart Weitzman.
About 80 percent of the purchase price will go toward funding breast cancer research and education, as part of the FFANY Shoes on Sale initiative, which kicked off earlier this week with a special gala in New York.
For tonight’s broadcast, QVC is upping its game once more to help support the cause. The home shopping network designed a new studio especially for the event, made to look like a chic New York loft.
And QVC President and CEO Mike George told Footwear News the set will be bigger than ever.
“We’ve found with the range of products we sell, we’ve got to move quickly, so there will be a lot of room to display the product. It will be different for the viewer,” said George.
QVC has been a Shoes on Sale partner for 21 of the event’s 22 years, and its production team takes its commitment very seriously.
Treacy told FN before last year’s broadcast, “[Shoes on Sale] is the shining moment of my year as a host. I sadly lost my mother to cancer, so I [channeled] that into work. I’ve always been an avid volunteer for cancer organizations. … It does my heart good to see years later how much money has been raised.”
George recalled meeting many of the hospitals and researchers that benefit from Shoes on Sale over the years. And while the science behind the disease can sometimes be difficult to understand, he said, the experience is always energizing. “They always thank me, and I pause and say, ‘I’ve got the easy part of the job here,’” said George. “What they are doing is quite extraordinary.”