The collaboration combines FACE Stockholm’s color palettes with Reebok’s Classic Freestyle Hi, Classic Leather and Princess Spirit silhouettes to create new looks, including shimmering metallic tones, flashes of jet black and color-block pastel strokes.
Check out the gallery to see some of the products available.
FN was on hand for the launch party at Canoe Studios in NYC Thursday night to talk to the face of the “You’re Naked Without It” campaign, actress Ashley Madekwe.
She said, “[The campaign] is amazing. Especially for me — I’m an ’80s baby. I grew up on Reebok Classics, and I was so excited to tell my parents because I knew it was a brand they would know about. So often I tell my mom I’m going to such-and-such fashion show and she’s like ‘Who?'”
The “Revenge” and “Salem” star said the campaign made complete sense for her. “I wore [Reebok] growing up. My favorite was the Freestyle Hi. I had them in purple, and my best friend, Natasha, had them in pink, and we would wear one of each. I thought I was so super-fly,” she laughed. In this collab, her favorite silhouettes are the classic and the metallic styles.
Madekwe is all about her shoes. “I used to work in a cool sneaker shop in London, and we would get all the limited-edition ones,” she told FN. “I would rock my sneakers all year long. I kind of grew out of them in my late 20s, but I definitely could get back into it.”
Michelle Palmer, Reebok Classic’s director of women’s product, said, “This collaboration felt so natural. We always aim to have a distinctive point of view and provide standout looks. Working with FACE Stockholm to identify the season’s key color trends and utilize a palette that is characteristic of their brand has allowed us to fuse fashion and beauty and offer every woman the bold finish to make themselves feel powerful.”
The Reebok Classic x FACE Stockholm FW15 range will retail for $70 to $75 at Urban Outfitters, Villa, Lady Foot Locker and Reebok.com, starting July 1.