Dr. Scholl’s is taking a step back in time for its spring collection. “In this digital age, consumers are looking for something real and authentic,” said Katie Moore, design director for the iconic brand.
“We resurrected [our Original Exercise sandal] for the updated Enya, interpreting its signature buckle on a large scale.” Moore also continued the craftsman theme on uppers with an engineered macramé that looks like it has been done by hand.
The color story is a simple one, too. Moore used aged photos of the desert for a palette of bright sky blues juxtaposed against warm sands and tans, making the most of the scheme through materials that include summer suede with patent. “It’s a soft-and-matte shine duality that plays through the entire line,” she said.
And since great ideas often come from the street, Moore people-watched in St. Louis, where she lives. “There are some cool pockets, such as the eclectic Delmar Loop, or the zoo is good for finding everyday people.”
To test the comfort level of the collection first hand, the design team headed to Seattle, where they walked around the city. “We wear the shoes and figure out how we can improve them,” said Moore.